Silk Market
A flexible retail environment built around an evolving brand
Designer: Sarah Dominguez Gossetti
Scope: Retail Design · Brand Integration · Space Planning · Custom Furniture & Display Design · Fabrication Coordination
Goal: Translate the brand’s newly developed visual identity into a physical retail environment for showcasing and selling its silk collections. The space needed to feel distinctive and recognizable while remaining flexible enough to be reconfigured as new products and collections were introduced.
What we did
Translated the brand’s visual identity into a cohesive spatial concept, carrying its colors, forms, and graphic language into the physical environment.
Developed the layout around both product display and customer experience, creating a space that could support retail as well as brand promotion.
Designed a flexible display system that could be rearranged and adapted for changing collections.
Designed the furniture and display pieces in-studio specifically for the space.
Worked with local fabricators to translate the custom designs into pieces that could be produced on location.
Result: A distinctive and adaptable retail environment in which every custom element was designed specifically for the brand and fabricated locally, allowing the space to evolve alongside its collections.
Project Credit: Completed by Sarah Dominguez Gossetti while at XXStudio.
